Real Results. No Hypotheticals.

A 12-city diagnostic chain was running Google Ads with no conversion tracking, broad match keywords, and a website not optimised for mobile. CPL was ₹1,200+ with mostly unqualified inquiries.

Rebuilt the account with city-specific campaigns and service-specific ad groups. Installed GA4 + GTM with call tracking via Exotel. Created 12 custom landing pages — one per city.

City-level landing pages reduced bounce rate from 74% to 32%. Call-only ads in tier-2 cities outperformed form ads 3:1. Negative keyword library blocked 4,200 irrelevant search terms in month 1.

Skyline was running generic Facebook lead gen campaigns for ₹85L–1.2Cr apartments. Getting 90 leads/month at ₹1,800 CPL — but sales team said 80% were unqualified.

Built a multi-step qualification funnel using Facebook Instant Forms with intent-revealing questions. Combined Meta for awareness with Google for high-intent search. Created 4 buyer persona segments.

Adding 2 qualification questions to the lead form reduced volume by 30% but improved sales conversion by 4×. NRI-targeted campaigns had the highest CPL but best close rate.

A Bengaluru-based D2C organic skincare brand was spending ₹2L/month on Google Ads using broad match keywords and manual CPC bidding. ROAS was 1.8× — barely covering costs.

Rebuilt Google Ads with Performance Max anchored to a cleaned Shopping feed. Switched to Target ROAS bidding at 500%. Created a Meta retargeting sequence for cart abandoners.

PMax outperformed legacy Shopping campaigns by 40% once Shopping feed was optimised. Cart abandonment email + Meta retargeting together recovered 18% of abandoned carts.

An education institute had their entire ₹5L/month budget on Google Brand keywords — capturing existing demand but creating none. No Facebook presence. Admission season was 3 months away.

Moved 60% of budget to Facebook for top-of-funnel awareness targeting 23–35 year working professionals. Google Search for high-intent queries. Created a 3-part video funnel.

Video ads outperformed static ads 2.8× for education. Alumni testimonial videos had the lowest CPL. Adding countdown timers to landing pages increased form fills by 34%.

A B2B SaaS company selling fleet management software had tried Google Ads with no success. CPL was ₹8,000+. Sales team was closing 1 in 30 leads because the audience wasn't decision-makers.

Moved entirely to LinkedIn for awareness and demo bookings. Targeted Fleet Managers, Logistics Heads, and COOs at companies with 50+ vehicles. Created a gated "Fleet Cost Savings Calculator".

Gated tools generate 3× more qualified leads than white papers for SaaS. LinkedIn CPL of ₹2,200 sounds high but close rate of 1 in 8 vs 1 in 30 on Google made unit economics work.