Real Results. No Hypotheticals.

2050 Healthcare needed to grow patient enquiries across 5 east-zone cities but generic, city-agnostic campaigns were generating expensive, low-intent leads. Their in-house team lacked the bandwidth to build city-specific funnels or track lead quality through to appointment booking.

Rebuilt the paid media stack with city-specific Google and Meta campaigns, dedicated landing pages per city and specialisation, and proper conversion tracking wired to appointment bookings. Introduced structured lead nurture via WhatsApp to reduce drop-off between enquiry and appointment.

City-specific landing pages doubled conversion rate compared to a generic hero page. WhatsApp-based follow-up recovered enquiries that would otherwise have been lost between the ad click and the booking. Adding location context to ad copy (city name, nearest branch) improved CTR by 40%+.

Vikash Residential School (VRS) needed a genuine end-to-end digital marketing partner — not just an ads agency — to run admissions campaigns, own their web presence, produce brand content, and improve their SEO and social presence. Previous piecemeal efforts had produced volume but not quality.

Built a complete digital marketing engine: a new admissions-focused website, structured SEO to rank for admission-intent queries, coordinated Google and Meta admission campaigns, a school brand video for awareness, and consistent social media content to build parent trust between campaign windows.

For admissions campaigns, parent-focused messaging and video creative outperformed student-focused messaging by a wide margin. Brand video reduced ad-only CPL by lifting organic and direct traffic. Landing pages built around admission deadlines drove urgency without discounting.

ShiftEazy runs a pan-India packers and movers service and was struggling with high cost per lead and low lead-to-booking conversion. Their existing campaigns lumped every enquiry together — local moves, intercity moves, corporate relocations — but each type has fundamentally different economics and buyer psychology.

Restructured their entire lead generation architecture. Built dedicated funnels per move type (local, intercity, corporate), each with its own landing page and qualifying form logic. Layered geo-targeting for city-pair campaigns (e.g. Delhi → Bengaluru) and negative keyword strategy to filter out low-intent traffic.

Segmenting by move type transformed the unit economics: intercity moves had a higher CPL but 3× the ticket size, making them the most profitable segment to invest in. Qualification questions in the lead form cut junk enquiries by half without hurting quality lead volume.